A second NHL team in Toronto ?

Its incredible what happens when a journalist writes a column isn't it?

Lets set the record straight.

There will never be a second team playing out of the Air Canada Center in Toronto.

That in itself is a disaster in the making.

It would water down the Maple Leaf Brand, and would be a marketing persons nightmare to try to introduce a second team and build the hype around it.

It would be virtually an impossibility to try to separate the two and build upon the new team.

The damage that could happen to both teams is a huge possibility and something impossible to even imagine.

Look at any successful sports franchise and you will find that they have a very distinct character, fan base, and "feel" about them.

A second team in Toronto would be an impossibility to try to create something out of nothing and to build something that would basically morph Toronto.

So, lets put that notion to bed right away, as the President of a marketing company, I would not even take a project like this on, it has failure written all over it.

April Fools was just played on the hockey world.

www.hockeynightinhamilton.com